A survey of 6,000 European investors across Germany, Italy, Spain and France found that 35% would consider moving to a different bank if it offered superior crypto investment options. The finding underscores how digital assets are becoming a competitive battleground for retail banking.
The study, commissioned by Boerse Stuttgart Digital and conducted by Marketagent between August 2025 and January 2026, found that one in four European investors has already invested in crypto, with Spain showing the highest adoption at 28%. Germany followed at 25%, with Italy and France slightly behind.
Perhaps the most strategically significant finding for banks is the trust gap between them and crypto-native platforms. Across the four markets, investors were more than twice as likely to say they trusted their primary bank to handle crypto than a specialist platform. That trust premium was strongest in France, where 46% of respondents preferred their bank.
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