AB InBev, the world’s largest brewer, and Kiip, an in-app mobile advertising platform, announced the launch of the first blockchain mobile ad campaign.
The campaign uses Kiip’s data analysis capabilities to target and deliver ads to audiences, while moving away from consumer interruption.
“As the world’s largest brewer and brand builders, we take our responsibility for the stewardship of the category seriously through our approach to advertising and the ways we create meaningful experiences for consumers with our brand content,” says Lucas Herscovici, AB InBev’s Global Marketing Vice President of Consumer Connections, Insights and Innovation.
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