Yesterday Adidas released its first blockchain-based wearable collection on the company’s metaverse website. The adidas Originals “Virtual Gear” collection features 16 pieces of apparel designed to be worn by virtual avatars and interoperable with other identity-based worlds in web3. The collection also includes three wearables from Adidas web3 partners the Bored Ape Yacht Club, Gmoney, and Punk Comics.
This release follows on the heels of a previous Adidas metaverse initiative in collaboration with the Ready Player Me platform, enabling the company to launch AI-generated personality-based avatars. The platform allowed for the digital characters to travel across 1500 apps and games on the metaverse and was a key part of adidas’ strategy to allow interoperability between different standalone platforms.
Circling back to the latest launch, Nic Galway, Senior VP of Creative Direction for adidas Originals, said it “represents an idea of wearable clothing that can transcend time and space, a community that is vividly diverse, and a level of utility that can be explored and even discovered as worlds and avatars take new forms.”
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