Last week
AdLedger released a
report investigating fraud in advertising in “Over-the-Top” (OTT) television. The report discusses how introducing blockchain technology to the advertising industry can help to prevent such activity.
AdLedger is a research and standards consortium of publishers, brands, agencies and technology companies including Hersheys,
MadHive, Publicis, Viacom and
IBM.
OTT television is video content that is viewed online rather than through a traditional cable or satellite TV set. Think Netflix or Hulu.
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