Advertising technology company Mediaocean has
announced a blockchain partnership with Amino Payments for detailed auditing of digital advertising buys.
Mediaocean processes $150 billion a year in advertising spend through its platforms and a year ago revealed it had gone live with its own blockchain platform developed with IBM. The blockchain pilot solution supported two dozen brands, including Kellogg’s, Kimberly-Clark, Pfizer and Unilever and delivered $670 million in ad spend.
One of the challenges in digital advertising is the sheer number of companies involved in the ad spend process, which means advertisers lack visibility into this media supply chain.
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