Last week, Alibaba announced that its cross-border e-commerce unit Kaola upgraded its product traceability system to include blockchain, reported Beijing News. The shopping platform is using Ant Financial’s blockchain technology to record logistics details, customs clearance, and product registration.
Last year, Alibaba acquired Kaola from NetEase in a $2 billion deal. Kaola is one of the biggest e-commerce platforms selling imported goods in China. Leveraging blockchain, Kaola will provide a traceability icon on the order page after a consumer purchases the item.
For physical tracking of goods, imported products will be tagged with a two-dimensional code, likely a QR code, and anti-counterfeit fingerprints such as chemical tagging or laser etching. The blockchain will track the movement of goods from its suppliers to its online listing and on to the customer.
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