ALROSA partners with Everledger to track diamonds using blockchain

Today, the diamond mining company ALROSA in collaboration with the blockchain provenance company Everledger, announced plans to launch a WeChat Mini Program. The initiative will allow consumers to identify a diamond’s authenticity and track the gem from the mine to the retail outlet without leaving the mobile chat app. Russian firm ALROSA is the second-largest diamond miner in the world. It doesn’t plan to sell diamonds direct to the public. Instead, the idea is that retailers white label the WeChat provenance program. This Mini Program is one of several Everledger projects, which uses the Hyperledger Fabric blockchain protocol to increase the transparency of information regarding diamonds. Before this, Everledger worked with the Spanish jewellery manufacturer Facet, the US-based Fred Mayer Jewelers, Indian diamond manufacturer Sheetal group and Hong Kong’s Chow Tai Fook.

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