Yesterday Amazon posted a job ad for a digital currency and blockchain lead. The role is for a position within the Amazon Payment Acceptance team. In contrast, most previous Amazon roles have been with cloud provider Amazon Web Services, which offers several blockchain hosting solutions.
“You will leverage your domain expertise in Blockchain, Distributed Ledger, Central Bank Digital Currencies and Cryptocurrency to develop the case for the capabilities which should be developed, drive overall vision and product strategy, and gain leadership buy-in and investment for new capabilities,” reads the advert.
Other big techs are already getting in on the act. Facebook unveiled Libra (now Diem) in 2019. And yesterday, Twitter announced that it plans to power new Twitter business models using Bitcoin.
On the payments front, Apple recently advertised for a business development role in Alternative Payments Partnerships that involves doing deals for cryptocurrency payments amongst other wallets.
Twitter shares its CEO Jack Dorsey with Square, which said last week it plans to launch decentralized financial services based on Bitcoin.
Meanwhile, PayPal has accepted cryptocurrencies for payment since late March. Visa and Mastercard have supported cards issued by crypto exchanges for some time. Last week Mastercard announced a trial collaboration with stablecoin firms Paxos and Circle for payments.
Since 2013, Amazon has had an ‘Amazon Coin‘, but this is a rewards system for games and in-app purchases.