Ant Group has announced the launch of a digital copyright services platform aimed at helping content creators verify and protect their intellectual property more efficiently and at a lower cost. The platform, which has already partnered with leading names in the Chinese music industry during its trial period, currently accounts for the daily copyright certification of over 10 million original pieces of work. Ant is the parent of Alipay and is also currently going through an IPO for which it received a greenlight from regulators yesterday.
The copyright solution enables creators to verify the authenticity of their work by comparing the uploaded content with existing information in the database. If original, the mechanism will generate a unique digital copyright certification with basic data on the work and a notary stamp. It also assists creators in monitoring and flagging potential copyright violations, and the certifications can be used as evidence in copyright infringement. The system is powered by AntChain, Ant Group’s blockchain, as well as AI technology.
Ant Group expects the new service to shorten the copyright registration and certification process to one minute and for users to save up to 95% in related expenditures.
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