The UK’s Advertising Standards Authority (ASA) has upheld a complaint against Arsenal football club for misleading online ads enticing fans to purchase crypto fan tokens as part of a Socios collaboration. Despite Arsenal’s objections, the ASA found the ad breached the Committee of Advertising Practice (CAP) Code and has ordered Arsenal to take down the ads.
This is a second ruling after Arsenal appealed an earlier decision made in December. The ASA affirmed its decision regarding the Facebook and website ads, deeming them “irresponsible” and “misleading”.
Arsenal published two ads, one promoting paid fan tokens and another for a free token giveaway. The paid one carried a warning that prices could go up and down, but the giveaway did not. In the eyes of the ASA, both ads promoted free and paid-for tokens.
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