Football club Atlético de Madrid (Madrid) is collaborating with digital asset platform Whalefin and Web3 fitness app STEPN to release 1,001 NFT sneakers featuring Madrid’s players, trophies and stadium.
STEPN is a blockchain-based fitness app that launched the so-called “move-to-earn” sector where users earn cryptocurrency for outdoor activities such as walking, jogging and running and involves buying NFT sneakers to get started. It launched in public beta in December 2021 and peaked in May with more than 700,000 active users. However, by last month that figure had dropped below a quarter of a million.
Dubbed the Genesis Collection, the first Atlético Madrid drop consists of 200 sneakers. They give owners exclusive benefits, including access to exclusive signed jerseys, limited WhaleFin NFT airdrops and bonus interest coupons. Such offline benefits have never been available with a STEPN Genesis collection before.
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