On 21 September 2020, Australian agritech firm Entrust announced it will leverage Hedera Hashgraph’s public distributed ledger (DLT) for food and wine traceability. Having officially launched this Sunday, Entrust aims to combat wine fraud by enabling consumers to verify a bottle’s authenticity, with the dairy sector as its next target.
More than a dozen wine companies in the Clare Valley are participating in a trial, including well known Australian fine wines Grosset and Jim Barry. Entrust was co-founded by Jeffrey Grosset of Grosset Wines in part through AU$150,000 ($108,000) in backing from the Australian government. So far, more than 250,000 liters of wine are being tracked on the DLT.
Entrust allows for end-to-end tracking and tracing of products in the supply chain by combining various features such as geolocation, with the timestamping and immutability of Hedera Hashgraph. Specifically, producers can track primary products such as grapes, then continue tracking them along the supply chain once they’ve gone through the bottling and distribution process.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
