On 10 August 2020, the Australian Government’s IP Australia, announced the start of a trial for its blockchain-powered Trust Badge, in collaboration with their National Rugby League (NRL). This is an effort to tackle the issue of counterfeit rugby fan gear, the Trust Badge being a digital stamp of authentication.
The solution aims to connect the product’s trademark to the online store from whence it came, which in this case includes outlet stores. The government trialed the Trust Badge on the official NRL online shop and the outlet store Savvy Supporter, which has been selling official NRL, Australian Football League, and Union and Football merchandise since 2008.
The way the Trust Badge works is by linking the trademark of the product to the online website. Then, after the consumer has clicked the badge on the page, it shows them the details of the trademark itself linked to the blockchain, which will authenticate the store.
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