Today cryptocurrency exchange Binance announced it signed a multi year deal for non-fungible tokens (NFTs) with soccer star Cristiano Ronaldo. The star has the most career earnings of any footballer at over $1 billion putting him second only to Tiger Woods amongst all athletes.
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” said Ronaldo. “I know the fans are going to enjoy the collection as much as I do.”
While the term ‘exclusive’ is used, we believe the deal is to create a series of collections exclusively available on Binance.
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