Today Accenture
announced a new blockchain supply chain initiative to incentivize small suppliers to adopt sustainable practices and promote financial inclusion. It’s partnering with Mastercard, Amazon Web Services, Everledger and Mercy Corps.
Accenture refers to it as a circular supply chain, because consumers at the end of the chain can use a mobile app to “tip” farmers at the start of the chain if they can demonstrate sustainability. Accenture gave an example of farmers proving they didn’t cut down trees to plant crops. Better yet if they could confirm the absence of insecticides toxic to numerous species.
The consultancy cites a
2017 Nielsen survey that shows two-thirds of U.S. consumers favor environmentally friendly brands. For younger shoppers (21-34) the figures are far higher with 83% saying environmentally friendly programs are important for brands. And 75% of the same group said they’d change their purchase habits to impact the environment.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
