Economic prosperity in Asia is spiking the demand for meat in the region, especially for pork and beef. Domestic farmers in China are struggling to meet the opportunity, and the focus has now shifted to importing beef into the country. Australian blockchain firm BeefLedger is trying to address this problem with a food provenance platform.
Australian beef producers are banking on the Asian trend, with exports to China rising 67% year-on-year. China is also the biggest buyer of Australian beef, reported
Beef Central. While statistics show the popularity of Aussie beef in China, PricewaterhouseCoopers (PwC) estimates that every second kilogram of meat sold in China under the banner of being Australian isn’t Australian beef. It can either be a duck, pork or even horse meat.
Local news agency
ABC recently reported that Beefledger is planning to launch the platform in China later this month.
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