Today, Lagardère Sports announced a partnership with blockchain fan engagement platform Socios.com. The agreement which is exclusive to France, involves Lagardère helping Socios to sign up teams.
Lagardère Sports has quite the spread of partners, with a worldwide network of athletes, clubs, federations, and sports leagues, including six French soccer clubs, 16 German soccer teams together with a roster of MLB and NFL players.
Socios.com enables users to buy fan tokens of partner clubs that can be used in certain voting events, to earn rewards, and for accessing exclusive merchandise.
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