Citrus Australia, the non-profit representing citrus growers in the country, is piloting a blockchain-based traceability system for horticulture supply chains. The organization will be working with authentication services provider Laava ID and blockchain firm Trust Provenance to develop the food traceability system for Australian citrus fruit exports.
Government agency Agriculture Victoria has engaged Citrus Australia to initiate this $200,000 pilot program. For the pilot, Citrus Australia is partnering with citrus packer and exporter Mildura Fruit Company, and Nu Leaf IP, the master licensee in Australia for Tang-gold (seedless mandarin variety).
Fruits are one of the top agricultural exports of Australia, and last year Citrus Australia reported a record export figure of 304,000 tonnes at a value of A$541 million ($332 million). The country exports citrus fruits to over 50 markets worldwide, with China as the top importer. The fruit traceability system will enable customers to track the provenance of citrus from farm to the market, locally as well internationally.
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