Today, Tunisian olive oil producer CHO said it is using the IBM Blockchain for blockchain food traceability to track and trace its
Terra Delyssa extra virgin olive oil across eight quality assurance checkpoints.
Much like grapes for wine, olive oil’s flavor depends on the batch of olives used in production. The extra virgin quality comes from the process used to extract the oil. To be classified as extra virgin, the methodology should avoid solvents and keep the olives at appropriate temperatures. However, it is common to mislabel inferior products as extra virgin olive oil. Additionally, the consumers are confused about how olive oils are blended, leading to distrust.
Now, CHO is joining the
IBM Food Trust to provide provenance details to its customers. CHO produces
about 50% of the total Tunisian packaged olive oil exports. Customers using the Terra Delyssa brand will be able to scan the QR code printed on the packaging to pull up details such as where the olives were grown, the mill where they were crushed, and the facility where the oil was filtered and bottled.
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