Every industry consortium has a bit of a personality. One could describe the Blockchain in Transport Alliance (BiTA) as pragmatic and commercial with the aim of improving profitability. FreightWaves operates the consortium on a day-to-day basis on behalf of its members. Given FreightWaves is the largest website for the industry, it’s not surprising that BiTA membership is now 300, and growing at a rate of 20 members a week since September 2017.
Other alliances within the industry include the IBM and Maersk joint venture, and the Accenture consortium that consists of major shippers and Anheuser-Busch. Both of these focus on supply chain tracking and transparency.
BiTA has a different emphasis.
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