Italy’s first division football, Serie A, has partnered with the Socios blockchain platform. Through the partnership, Socios became an Official Partner of the League and a Main Sponsor of the finals of two high profile championships, the Supercoppa Frecciarossa and Coppa Italia Frecciarossa. While Socios is best known for fan tokens, the announcement did not mention a Serie A token.
Socios, a blockchain platform for fan engagement and entertainment, started to become recognized in 2019 when it partnered with world-class football teams, including Juventus, a leading Serie A team. Since then, it has partnered with sports entities in almost every leading European soccer league, such as Manchester City, Paris Saint Germain, and Barcelona, and has expanded to the U.S. and South America.
Initially, Socios’ business strategy was based on promoting fan tokens for the clubs. The platform would sell branded tokens, which could be purchased through a digital wallet. These tokens can be used for exclusive rewards and perks from the club, such as the ability to vote on a club’s decisions and getting early access to merchandise launches. Teams have earned many millions of dollars from these token sales.
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