Last week mobility rewards startup DOVU announced a blockchain-powered loyalty program with UK-based Go-Ahead. The UK listed rail operator runs rail franchises in the South East of England including Gatwick Express, Thameslink and South Eastern as well as a number of bus brands such as Metrobus and the Oxford Bus Company. It delivers more than a billion passenger journeys a year.
The blockchain deal is for a loyalty program targeted at Thameslink and Southern Rail and will focus on “the first and last mile of the customer journey,” according to a
DOVU blog post. In other words, Go Ahead wants to know how customers get to and from the rail leg of their journey. By sharing the information users will earn loyalty points in the form of cryptocurrency.
“Improving and rewarding customer loyalty and behavior should be an essential part of what we do. We are delighted to be working with DOVU to realize this ambition,” said David Gornall, Innovation Lead, Govia Thameslink Railway.
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