Last week at the annual Consumer Electronics Show (CES) Italian football club ACF Fiorentina announced a collaboration with blockchain firm
Genuino. The partnership is to authenticate match-worn jerseys of the club’s players, which will be auctioned to fans, supporters and collectors.
ACF Fiorentina, also nicknamed La Viola (The Purple One), is an Italian Serie A soccer club. At the time of writing, it is ranked 14th in the premier Italian league season of 2019-20.
Working with Genuino, the Violas certify the club’s official jerseys using blockchain technology. This is achieved by kitting a dedicated chip, likely an NFC tag, to the player jerseys which will be linked to the blockchain. The duo first trialled the system during last month’s FC Internazionale match played on December 15th, and the AS Roma match played on December 20th.
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