In March, an Indian telemarketer filed a petition in the Delhi High Court against the Telecom Regulatory Authority of India (TRAI) over its guidance to use blockchain for curbing spam communication, an Economic Times report said. TRAI has rejected the claims.
The issue concerns the blockchain TruBloq platform by Tanla Solutions, the IT provider working with telecoms firms to develop a telemarketing database.
TRAI operates a ‘Do Not Disturb’ (DND) registry, and in 2018 passed the TCCCPR regulation, which mandates operators to create a database of commercial and business entities who wish to communicate with customers either via voice or SMS, as well as the content of the campaigns they run. This is separate from the National Telemarketers Register maintained by TRAI.
Article continues …

Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
