India’s three biggest telecoms companies with more than a billion subscribers combined are working on blockchain programs to address the problem of spam phone calls. This comes as a response to new regulations imposed by the
Telecom Regulatory Authority of India (TRAI) which has a compliance deadline of May’s end 2019.
According to the
Economic Times, the largest provider, Vodafone Idea (395 million subscribers), is working with Tanla to roll out the Tanla TruBloq solution. Number two telecoms company Airtel is working with
IBM but also has a relationship with Tanla. It’s conceivable this could be to achieve interoperability. Technology consultancy Tech Mahindra is helping Reliance Jio with its solution.
All the solutions are blockchain based and empower customers to decide what messages and calls they receive. Tanla describes the TruBloq solution as an ecosystem of regulators, telecoms operators, their customers, telemarketers and the companies that employ them. The aim isn’t to prevent telemarketing but to ensure they comply with license conditions.
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