Yesterday, BMW Korea announced a blockchain based rewards program called BMW Vantage. The company is currently recruiting customers for a trial to gain feedback.
BMW Vantage will be formally launched later this year and is a membership program that will provide services such as collecting reward points as coins and using them for payments and discounts. It will enable customers to use services across different sectors, such as mobility, travel, culture, and education through affiliates.
Korea will be the first launch country and thereafter, it will be rolled out globally.
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