A group of Canadian companies has teamed up with
TE-FOOD to produce a traceable beer called “Bock Chain” to be released tomorrow. The name may be gimmicky, but the companies clearly put quite a bit of effort into delivering rich content for this food traceability demonstration. German-based
TE-FOOD is one of the most active startups in the sector with clients including French retailer Auchan and a major Vietnamese pig traceability project involving 6,000 companies.
The aim is to provide improved transparency to consumers who can see where the ingredients come from, how it’s processed, and all the steps from farm to table. Or in this case, field to can.
“It’s very rewarding to see the entire process, and to know what’s in this beer and that it came from my Dad’s farm,” said Matt Hamill, Owner of Red Shed Malting which performed the roasting.
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Image Copyright: TE-FOOD
