Since mid-October, watchmaker Breitling has expanded Arianee blockchain digital passports to all its watches. In March, the Swiss company launched the technology with a pilot watch, Top Time. That initial success led to Breitling’s decision to become the first luxury watchmaker to offer blockchain technology on all its watches.
The digital passport can be accessed through scanning the owner’s electronic guarantee card and downloading the encrypted digital wallet, where the tool is stored. Its purpose is to act as a digital identity, allowing owners to prove the authenticity and legitimacy of possession. They can also initiate and track repairs, connect to Breitling’s digital warranty program, and access the watch’s data such as its serial number.
The passport also includes a certificate of ownership that can be easily transferred in the case of resale without the need for any paper documents. Furthermore, Breitling plans to add a feature that would allow owners to extend warranty periods and subscribe to insurance for theft or loss.
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