Last week, Swiss luxury watchmaker Breitling announced it is using Arianee blockchain to prove the authenticity and ownership of a limited edition timepiece. Buyers of the ‘Top Time’ watch will get a blockchain digital passport, and eliminate the need for a physical authenticity certificate.
The digital passport is essentially the digital identity of the Top Time watch, only 2,000 of which are available. Some Top Time models have been sold for well over $10,000, and one of the earliest versions featured in the 1965 James Bond flick Thunderball.
Under the initiative, Breitling will provide e-warranty cards to owners, which can be scanned to download an encrypted private wallet. The wallet will store the digital identity of Top Time, including details such as the serial number and date of warranty activation. Breitling has an e-warranty program in place that will work in tandem with the blockchain digital passport of the watch.
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