The world’s largest brewer, Belgium’s Anheuser-Busch InBev, is working with blockchain startup
BanQu to trace products in its supply chain. Carlos Britto, CEO of AB InBev, briefly discussed the project at the ongoing annual meeting of the
World Economic Forum.
Britto talked about the work of AB InBev in Africa, where it has implemented a blockchain solution to connect with the community that produces the raw materials for its beverages. The goal was to create a circular economy that improves the standard of living of the people.
Illegal and poorly processed alcohol leads to several deaths in Africa. A 2010 report by
Oxfam says the UN’s World Health Organisation found that half of all alcohol drunk in Africa is illegal. Branded products are more expensive than illegal alcohol, and thus not very popular in Africa due to the low per capita income.
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