Today at the SXSW conference in Austin Texas, Bumble Bee Foods, one of the largest seafood brands in the U.S.
announced it has gone live on the
SAP blockchain. The solution enables consumers to scan a QR code on yellowfin tuna packaging and trace the food from the Indonesian ocean to the dinner table.
Information shared includes how big the catch was, when it was captured, and a little about the fishermen. Other data includes fair trade fishing certification, sustainability, safety and freshness. Fairtrade ensures fair wages and safe working conditions. And sustainability is measured by logging how many fish were purchased by landing site.
A recent
Globescan survey found that 70% of seafood consumers say that they would like to hear more from companies about the sustainability of their seafood. And the same proportion are willing to switch to another type of fish if it’s more sustainable.
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