Fanatics backed Candy Digital, a non-fungible token (NFT) platform for sports fans, announced it will launch its Racing Series of NFTs next week in partnership with the Race Team Alliance (RTA). The Alliance consists of twelve NASCAR teams, all of which will be participating in an upcoming race in Daytona. The NFT collection has 23 race cars belonging to ten teams. Referred to as “digi-casts”, each car’s NFT is a wireframe with an animation deconstructing the vehicle into its components.
A bundle of the 23 NFTs can be purchased for $500 for a few hours, with the price doubling after that. Alternatively, fans can buy a single car NFT at a fixed price of $50.
The project will reward engagement by giving an exclusive NFT to holders of the top three finishing cars at the Daytona race. Bundle owners are certain to win the commemorative collectible, but for fans who can’t spend $500 but would still like to own an NFT, this feature adds a safe gaming-like component that can make watching the race more exciting.
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