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Capgemini survey: 93% of consumers are curious re Metaverse

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Consulting company Capgemini has released a report showing that even with the current ‘tech winter’, consumer interest in the blockchain-enabled  metaverse remains high.

The report reveals that 93% of consumers are curious about the metaverse, and the majority said they would adopt the metaverse as it becomes more accessible to them.

The consumer interest in the metaverse is mainly focused on social interaction and commerce, with the survey also highlighting that 77% of consumers expect immersive experiences to impact how they interact with people, brands and services.

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