In March Carrefour launched the first European food traceability blockchain for its Quality Line chicken from Auvergne. Last month the supermarket group extended the coverage to Carrefour Quality Line tomatoes.
In addition to addressing consumer desires for greater transparency, it also acts as a showcase for individual suppliers. Perhaps if you find the chicken from a particular farm especially tasty, you might seek it out again.
The project aims to provide customers with visibility over the entire supply chain. So the buyer can see exactly where the goods were produced and the blockchain tracks every step including processors and distributors.
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