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Is blockchain the answer to growing complexity of ad technology?
McDonald’s, Nestlé and Virgin Media join advertising blockchain pilot
AdLedger outlines how blockchain can reduce ad fraud in streamed TV
PepsiCo ads blockchain tests show 28% efficiency gains
Affiliate marketing platform Tradedoubler migrating to blockchain
Telefonica trials blockchain personal data marketplace
Lucidity, IAB blockchain advertising pilot reveals 48% of clicks wasteful
Mediaocean, IBM advertising blockchain goes live
Comcast unveils blockchain TV audience platform Blockgraph
Lucidity blockchain powers 21% boost for Toyota ads
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