Advertising

Affiliate marketing platform Tradedoubler migrating to blockchain

Telefonica trials blockchain personal data marketplace

Lucidity, IAB blockchain advertising pilot reveals 48% of clicks wasteful

Mediaocean, IBM advertising blockchain goes live

Comcast unveils blockchain TV audience platform Blockgraph

Lucidity blockchain powers 21% boost for Toyota ads

IAB pilots advertising privacy consent blockchain

Adtech blockchain Lucidity announces $5m funding, RChain plans

Bitmain invests $3m in Bitcoin Cash blockchain ad network

IAB outlines blockchain digital advertising pilots