Advertising

Is blockchain the answer to growing complexity of ad technology?

McDonald’s, Nestlé and Virgin Media join advertising blockchain pilot

AdLedger outlines how blockchain can reduce ad fraud in streamed TV

PepsiCo ads blockchain tests show 28% efficiency gains

Affiliate marketing platform Tradedoubler migrating to blockchain

Telefonica trials blockchain personal data marketplace

Lucidity, IAB blockchain advertising pilot reveals 48% of clicks wasteful

Mediaocean, IBM advertising blockchain goes live

Comcast unveils blockchain TV audience platform Blockgraph

Lucidity blockchain powers 21% boost for Toyota ads