Comcast Cable Advertising, a division of the world’s second-largest telecommunications company, Comcast, has announced it is now joining with industry partners to “jumpstart” the use of its blockchain platform Blockgraph.
Blockgraph is a peer-to-peer platform that will protect individual’s data while increasing opportunities for media companies and marketers. According to the
press release: “Adoption by media companies will create a secure, privacy-optimized “identity layer” for TV audiences on par with the depth and scale of digital media.”
Previously it described Blockgraph as an
advertising technology platfrom for planning, targeting and reporting especially for multiple media such as digital, broadcast and streaming.
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