Yesterday, The Coupon Bureau (TCB) announced that it is adopting the Hedera Consensus Service (HCS) from distributed technology organization Hedera Hashgraph to enable a tamper-proof log of coupon redemptions on its platform. TCB is a non-profit, industry managed platform that connects manufacturers, retailers, and consumers for coupon data exchange.
While coupons are used by consumer product goods (CPG) manufacturers and retailers to attract customers, due to the wide distribution of coupons, it is difficult for retailers and coupon issuers to keep track of redemptions. TCB, whose advisory committee includes members from Target, General Mills and GS1, works with coupon issuing brands to develop solutions to prevent fraud and track coupon use.
When brands issues coupons, they add them to the Universal Positive Offer File. Consumers present the coupon at the checkout, and the point of scale scans the identifier (GTIN) and updates the Positive Offer File with the redemption.
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