Crurated has launched its membership-based wine delivery service that uses blockchain technology to ensure the authenticity of the product. In addition, the offering aims to connect wine enthusiasts with its producers.
The concept was developed by founder Alfonso de Gaetano, who had previously worked for Google. Gaetano envisions creating a community for wine lovers to appreciate, learn, and discuss the product. Consumers will be able to bid on hand-selected wine bottles from some of the most famous producers in the world while learning about the history behind its manufacturing process through digital content and, when permitted, in-person experiences.
Blockchain is used to track the bottles from the moment they leave the domaine’s doors until it reaches the final client. Every bottle is sealed with a unique QR code that leads to information on the wine’s journey. The data can be accessed by scanning the code with a smartphone or by manually entering the code on Crurated’s website.
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