Cryptocurrency exchange platform Bybit has announced a two-year deal with the Argentine Football Association (AFA). The sponsorship extends to AFA’s international side captained by Lionel Messi and ranks among FIFA’s top ten men’s football teams in the world.
Bybit was founded in 2018 and has over 3 million users scattered around the world. The sponsorship deal with the AFA is part of a broader strategy to enhance brand exposure in Latin America, as this region is a focus of growth for the cryptocurrency exchange. Bybit’s logo will be visible in all training apparel.
Given national football teams often only have major tournaments every four years, the two-year duration might usually not be long enough to build brand awareness.
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