NBA team Golden State Warriors are the latest sports entity to join the FTX US roster of sponsorships. The cryptocurrency exchange will become the team’s official cryptocurrency platform and manage a non-fungible token (NFT) marketplace for the sale of Warrior’s digital assets.
According to CNBC, the deal amounted to $10 million. It will also give FTX global brand exposure through brand placement with in-arena logos. Additionally, it will be promoted through the Warriors G League, NBA 2K esports team, and virtual floor logos when Warrior’s home games are being streamed on TV.
This is not FTX’s first sponsorship in the NBA. It signed a 19-year $135 million naming rights deal with the Miami Heat arena earlier this year. Outside of basketball, FTX entered into one of the biggest cryptocurrency sports deals to date, becoming the official cryptocurrency exchange of the MLB.
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