Indian non-fungible token (NFT) startup FanCraze has partnered with the International Cricket Council (ICC) to launch ‘Crictos’, video highlights of cricket games as NFTs. The project is now live on the Flow blockchain and will mint archived moments from over 50 years of history.
Cricket is not the most popular sport in the West but globally ranks second only to soccer. That’s largely because it’s the number one sport in hugely populous India with significant fan bases in England, Pakistan, Sri Lanka, South Africa, Australia and New Zealand.
For example, the 2019 ICC World Cup TV coverage reached a global cumulative average audience of 1.6 billion viewers.
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