Responding to a growing demand from consumers for not just verified and ethical brands, but products too, DNV GL and VeChain have developed a supply chain assurance platform for packaged goods using blockchain technology.
DNV GL says consumers want products to demonstrate a “brand’s promises to be honest and responsible.” These brands try to demonstrate authenticity and the ethical origin of products by communicating product history, corporate reports, and certifications. However, it’s difficult for consumers to discover the exact information relating to a product in a verified way.
DNV GL has launched
“My Story” built on the VeChain blockchain as a potential solution to this problem. It promises to allow brands to record and evidence sustainability and quality by recording proof of a product’s supply chain and origins. DNV GL says: “The company must gather evidence from their supply chain of the performance for the characteristics chosen, such as proof of actions by people and machines, documents such as certificates, and collecting or importing data from production systems (ERPs).”
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