Today, blockchain startup Farmer Connect announced a collaboration with several coffee companies to improve coffee traceability. Farmer Connect’s food provenance solution is based on
IBM Food Trust and aims to connect consumers and farmers.
Youngsters and millennials are becoming more and more curious about the ingredients of the products they consume. They are also becoming highly conscious of how these ingredients are sourced. Blockchain provides a trustworthy and transparent ledger to track the produce from farm to market.
The
major partners of Farmer Connect’s platform include the Colombian Coffee Growers Federation (FNC), ITOCHU Corporation, The J.M. Smucker Company, Jacobs Douwe Egberts (JDE), RGC Coffee, Beyers Koffie, and Sucafina. The platform will go live at a later date in 2020.
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