On Wednesday, Dr. Seuss-themed non-fungible tokens (NFTs) were launched on Dapper Labs’ Flow blockchain in partnership with NFT startup Tibles, in which Dapper Labs previously invested. The project has been in the works for over a year.
The NFTs are digital collectibles of iconic characters such as Cat in the Hat and the Grinch, as well as representations of locations and items in the stories. The assets are available through a mobile app, Seussibles, with pack prices starting at $4.99. Users will also gain access to a group chat to discuss Dr. Seuss’ content.
When brands go into the NFT space, they often aim to attract a younger audience that is fairly fluent in new technologies and can appreciate the brand’s efforts to move engagement to the digital realm. In this sense, the younger generations motivate brands to move into the metaverse. While one might think the app is targeting children, users need to be at least 18 years old to sign up. Hence, parents may take the role of buying the NFTs. The fact that bartering rather than trading is encouraged in the app reinforces this view.
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