Non-fungible token (NFT) platform Autograph, co-founded by seven-time Super Bowl Champion Tom Brady, announced a strategic partnership with movie studio Lionsgate and fantasy sports and gambling company DraftKings. In addition, the platform also announced multi-year contracts with several renowned athletes, including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk, who will be joining Autograph’s Advisory Board. The partnership with DraftKings is a huge strategic move for both Autograph and the fantasy sports site.
The launch of Autograph was announced earlier this year following the boom in the NFT industry. The app differentiated itself from previous offers by targeting the pop culture and entertainment industry exclusively and limiting NFT collections launched on the app to celebrities through contract deals and partnerships. Since then, more NFT platforms have launched targeting pop culture and mainstream audiences through exclusive NFT auctions such as Fanatics’ Candy and Beeple’s WENEW.
Sports-related NFTs officially licensed by Autograph will be exclusively sold on DraftKings Marketplace, which is expected to launch in the coming months. The marketplace is designed to attract a mainstream audience. It will have fewer barriers to access than other offers and support secondary-market transactions.
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