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Dynasty Farms joins iTradeNetwork food blockchain

food traceability lettuce leafy greens

Yesterday, iTradeNetwork announced that it has partnered with Dynasty Farms and its marketing arm, Pacific International Marketing (PIM), for blockchain traceability of fresh produce. The firms plan to develop a pilot with iTradeNetwork’s technology and the food supply chain of PIM/Dynasty Farms.

iTradeNetwork announced its Hyperledger Fabric-based traceability blockchain earlier this year. It’s aimed at monitoring the journey of perishable food and is an addition to the firm’s other supply chain solutions. These boast customers including Nestlé, Campbells, Heinz, and Kellogg’s.

Meanwhile, Dynasty Farms manages the production and shipping of produce from over 20,000 acres of land in California. PIM oversees sales and advertising for Dynasty Farms and another produce firm, Pure Pacific Organics.

“Safety and transparency are top priorities for PIM/Dynasty Farms,” said President Dave Johnson. “We want to make sure we are providing our consumers with the safest, highest quality product.”

He continued: “Having rich traceability information associated with our purchase orders on the iTrade Blockchain will not only give us meaningful insights into our operations and facilitate a safer supply chain, but it will also set us apart from our competitors and make us more appealing to our current and prospective trading partners.”

According to yesterday’s release, PIM/Dynasty will deploy the blockchain solution, enabling them to monitor product safety and send traceability data to trading partners as soon as produce leaves the site.

Dale Slaughenhaupt, CTO of iTradeNetwork, said: “We are happy to join PIM/Dynasty on this blockchain initiative to create a smarter, safer food supply chain.”

“We know that iTrade Blockchain will give them the tools to optimize their processes throughout the supply chain, ensure food safety, and help them attract new buyers to grow their business,” he added.

Many of the supply chain firm’s clients are members of IBM’s Food Trust traceability blockchain. Shared client and founding Food Trust member Nestlé joined another supply chain initiative, run by the WWF. It was recently shortlisted for a blockchain IDC award. Other produce projects include IOTA and Primority’s food safety blockchain and a traceability initiative by R3 and ripe.io.


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