Yesterday Dubai-based Emaar Group which owns the Burj Khalifa and Dubai Mall
announced plans to use blockchain technology to launch the Emaar community token. The aim is to work with Swiss-based blockchain company Lykke to introduce the token by the end of the year to encourage loyalty from customers and partners.
The tokens will be used so that customers can earn and spend loyalty points in any of the businesses in the Emaar group. That includes areas such as real estate, malls, hospitality, entertainment, facilities management and online shopping.
As one of the largest property developers in the world, there’s a broad array of opportunities for loyalty within the Emaar group. Apart from the world’s tallest building Burj Khalifa, it owns the Dubai Mall, Dubai Opera and the Dubai Fountain.
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