ESPN is partnering with Tom Brady’s Autograph non-fungible token (NFT) platform. The collaboration is expected to last at least a couple of years and will kickstart with a collection based on a Tom Brady documentary series around the NFL quarterback’s career that’s co-produced by ESPN.
The “Man in the Arena: Tom Brady Collection” will be available on Autograph’s platform and up for sale on DraftKings digital Marketplace. It will consist of three different designs based on the football player’s achievements. A second collection, “Back in the Arena,” centered around his career development, will debut after the 10th episode in the series. Tom Brady will digitally sign 50 of the NFTs.
This will be ESPN’s first NFT partnership. Tom Brady’s association with Autograph and ESPN’s presence in sports media will likely enhance the branding and marketing efforts of this and future collaborative projects.
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