Yesterday Estée Lauder Companies (ELC) and its hair care brand Aveda revealed that it’s using blockchain for responsible and sustainable sourcing of materials. It’s leveraging the technology to trace vanilla sourced from Madagascar, where 80% of the world’s vanilla produce originates.
“Blockchain technology adds an extra layer of transparency to our sourcing practices, verifying our vanilla supply chain’s compliance with the highest ethical and environmental standards, and strengthening trust with our suppliers, consumers and investors,” said Greg Polcer EVP at Estée Lauder Companies (ELC).
It plans for 125 Aveda products to use the blockchain-traced vanilla by the spring of 2021. So far, it has completed a pilot with 450 farmers in Madagascar, which sell their vanilla beans to the local cooperative. A QR enabled mobile app is used to commence the traceability journey starting at the point of harvest logged on the Wholechain blockchain.
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