Today Etisalat announced the launch of a blockchain-powered Rewards Exchange that lets users of the Smiles mobile app exchange points from one loyalty program for another.
Smiles is an existing deals and rewards app that provides discount offers across 3,000 outlets in the UAE. It has 2.2 million customers and more than a thousand participating brands.
Now users can add their memberships of other loyalty programs within the same app and convert points that are about to expire to other programs.
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